Backcountry.com launches Bonktown.com

SportsOneSource.com - Sporting Goods Business UPDATE

Backcountry.com Launches Road Bike Focused ODAT Site
SportsOneSource Media Posted: 1/19/2009

Backcountry.com has launched Bonktown.com —a road bike-focused, one-deal-at-a-time (ODAT) store. Dropping just one select item at a time at ridiculously marked-down prices (50% to 80% below retail), Bonktown.com delivers deals on category-leading, name brand road bikes, road bike frames, components, apparel, and related accessories.

Every night at midnight (MST) the Bonktown team posts one new discounted road bike deal on Bonktown.com. As soon as that deal is gone, a new item is posted.

With the launch of roadie-only Bonktown.com, Chainlove.com, the formerly all-things-bike ODAT store, becomes the homesite for mountain bikers, featuring all MTB products all the time.

The new Bonktown.com and Chainlove.com-reborn are part of Backcountry.com's ODAT family of stores that also includes the benchmark SteepandCheap.com for outdoor gear, Whiskeymilita.com for all board sports, and Tramdock.com for skiing.

The ODAT stores employ shopping features that make them the easiest and most addictive way to score gear for cheap. There are detailed, oversized pictures of the current deal, concise gear descriptions and call outs, sizing charts, and insider sizing tips. Since each deal is only featured for a limited time, the stores' dashboard lets you track the current number of people considering the deal, the remaining availability, and the sell-through rate in real time.