Litespeed Launches First Consumer Rebate Program

SportsOneSource.com - Sporting Goods Business UPDATE

Litespeed Launches First Consumer Rebate Program
SportsOneSource Media Posted: 12/17/2008

In response to a tightening economy, the makers of Litespeed Bicycles are launching the industry’s first ever direct-to-consumer rebate program. Specialty hangtags are being distributed this week to all Litespeed dealers to launch and promote the campaign, in which parent company American Bicycle Group (ABG) will send a rebate check for up to $350 to any consumer who purchases a qualifying Litespeed bicycle frame, frameset or complete bike.

"While our consumers’ strongest relationships are most often with their local bike shop, their personal satisfaction is our constant focus, and we want to do what we can to provide those cyclists relief from a tight economy and say thank you for their purchase," said ABG CEO Peter Hurley.

Direct-to-consumer rebates will be given to individuals who buy a 2008 or 2009 model Litespeed bicycle frame, frameset or complete bike in any of their three technology levels through February 2009. Litespeed models are designated by three levels of technology, which are denoted by a T1, T2 or T3 symbol on each bike.
With the purchase of a Litespeed T1 design, buyers receive a $350 rebate check. With the purchase a T2 design, buyers receive a $300 rebate check. With the purchase of a Litespeed T3 design, buyers receive a $250 rebate check.

"Litespeed truly delivers the best titanium product available. This is because we manipulate our material far more and far better than any other company, in any industry, across the globe,” said Hurley. “We are dedicated to our craft and to the consumers who buy our product, and we want our rebates to go beyond the traditional bike discount or the free t-shirt."