Thursday, September 29, 2005

I met Lance Armstrong this morning....


So I rode to the start of the Tour of Hope this morning at Scripps Clinic's Green Hospital, were Lance Armstrong led a group of 25 caner-athletes on a 3,000+ mile ride to the White House to raise further awareness and funds for cancer research. This is a picture of Lance's bike...the 25 other riders were also equipped with yellow Trek bikes, with various mixes of components, but all featuring the logos of the Tour of Hope sponsors. This was a nice lesson on publicity and public relations gone right....

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